NIKE:
United States Women’s National Team
AR Send Off
Working with Hovercraft Studio, I helped create graphics that played in the stadium during this AR takeoff during the Send Off game for the United States Women’s National Soccer Team! I also helped create some graphics to be seen on the user’s device before and after the AR takeover!
Graphics for AR Sendoff
We gave 18,000 fans at PayPal Park a two minute mixed reality in-stadium experience to send off the US Women’s National Team for the World Cup. Fans brought Nike's elite team members Sophia Smith, Alex Morgan, Megan Rapinoe, Rose Lavelle and Crystal Dunn to life, supersized in the San Jose skies. The experience was released to fans through printed markers and digital billboards. To put it over the top, the 2-minute choreographed moment was synched the stadiums sound system.
Concept, Design, Animation, UX/UI, Development: Hovercraft
Client: Nike Football